The dealers are also given detailed information about the process of manufacture so that they can answer customer queries more efficiently. This is a consumer focused promotional activity and hence can be called as consumer sales promotions. To maintain sales of seasonal products. The PowerPoint PPT presentation: "Sales Promotion and Personal Selling" is the property of its rightful owner. It is the largest single operating cost accounting for 10 to 15% of net sales in many enterprises. Bettie Carmack - Tips To Successful Selling. Advantages of Sales Promotion Sales promotions have a significant effect on the behaviour of consumers and trades people. - ... and mentoring Managing skills consist of planning, organizing, controlling and decision making Technical skills include training, selling, negotiating, ... - Sales management The only business function that generates revenue. A personal sales call lasts longer than any ad. They'll give your presentations a professional, memorable appearance - the kind of sophisticated look that today's audiences expect. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Sales Tips and Tricks – Close More Deals and Make Tons of Money in 2020, - Closing your sales deals is the final step in the selling process. Looks like you’ve clipped this slide to already. | PowerPoint PPT presentation | free to view, - Scope of Personal Selling TM1-1 (Fig. As salespeople, you can increase your effectiveness by packaging available data into a familiar story narrative for selling. They'll give your presentations a professional, memorable appearance - the kind of sophisticated look that today's audiences expect. If the sale deal is not closed then it can demotivate the Sales team. Measuring the effectiveness of sales promotion can be easy when compared to measuring the effectiveness of advertising and personal selling.. SALES PROMOTIONOBJECTIVES: To increase brand awareness. Sales promotion is designed to be used as a short-term tactic to boost sales â it is rarely suitable as a method of building long-term customer loyalty. Luich and Ziegler define sales promotion as âa direct inducement which offers an extra value and incent⦠In fact, a promotion is speed up the killing of a bad product. Disadvantages of sales promotion. - INTEGRATED MARKETING COMMUNICATIONS: ADVERTISING AND SALES PROMOTION Promotion Strategy Make aware of a product Inform benefits Convince buyers Entice buyers to ... - Personal Selling and Sales Management Chapter 17 Introduction to Sales Personnel Importance of personal sales: Direct link to the customer Most customers see the ... CHAPTER 14 Sales Promotion, Personal Selling. Example â if an E-commerce website gives 10% discount on its products, then it wants the consumers to make the best of this deal. 4. Sales promotion is the process of persuading a potential customer to buy the product. It is clear by now that if you want your business to be successful then your Sales results have to be great. Encourages customers to trial a product or switch brands. SALES PROMOTIONOBJECTIVES: To increase brand awareness. Advantage: Convey More Information. To view this presentation, you'll need to allow Flash. It gives direct inducement to take immediate action now rather than later. As any method of sales promotions, the rebate has its costs and benefits. ⢠Sales promotion acts as a competitive weapon by providing an extra incentive for the target audience to purchase or support one brand over another. The real value of an item is market by a good sales promotions, as a result consumers think that they are receiving a genuine deal at that promotional sale. Marketing managers use sales promotions to stimulate buying and increase consumer interest in a product. Promotions differ from advertising in that advertising offers reasons to buy, while promotions offer incentives to buy. What is Sales Promotion? Low unit cost PowerShow.com is a leading presentation/slideshow sharing website. Disadvantages of sales promotion: Sales effect may only be short-term. For best flats sales in Coimbatore - http://pristinemart.in/apartments-in-coimbatore, Introduction to Personal Selling and Direct Marketing. Sales promotions can be announced over free channels like social media, email, or your website; or they can be the focal point of your paid advertising campaigns such as with LinkedIn ads or Google Ads. Sales Promotion. SALES PROMOTION You can convey more information with personal selling than with other forms of promotion, like advertising. For example, giving a rebate by a car manufacturer to the tune of 12,000/- for a limited period of time. ... New To Sales? Such promotions can bring in more profits for the manufacturers because they permit price discrimination. 1-1) Sales force goes to the customer Inside salespeople contact by mail, tele-marketing; internet Customers come to, Introduction to Sales and Distribution Management. Now customize the name of a clipboard to store your clips. Advertising is considered multi-dimensional. These objectives are for both marketers and traders. Advertising helps the consumer to [â¦] Promotion Mix and Promotion Type - The term 'Promotions' refers to increase or build value of any Business, Company or Brand in the market through their promotional products and services. There are various activities that are carried out by companies to inform their potential buyers about the benefits of their products. The first disadvantage of marketing in general is the cost. Sales promotion is a coordinating activity between sales, advertising, research & public relations efforts & they reduce the resistance at the point of sales. Advertising, on the other hand, is any paid form of non- personal presentation and promotion of ideas, goods and services. Sales have not been good friends for many corporate organizations. - Approaches to Personal Selling. Make use of this article to get an idea about direct selling business, check out our blog: https://www.epixelmlmsoftware.com/blog/direct-selling-industry-rise-of-technology-impact. Or use it to upload your own PowerPoint slides so you can share them with your teachers, class, students, bosses, employees, customers, potential investors or the world. - Setting the Promotional Budget Affordability Method Budget is set at a level that a company can afford Percentage-of-Sales Method Past or forecasted sales may be used, Advertising and Sales Promotion Management, - Advertising and Sales Promotion Management, Discuss the most common forms of consumer sales, List the most common forms of trade sales, More effective than other promotion in obtaining, View objections as requests for information, Investigate the objection with the customer, For its Florida and Texas dealerships, Asbury, 11 of the automotive sales force is female. If you continue browsing the site, you agree to the use of cookies on this website. 1. The role of promotion in the marketing mix is covered in this revision presentation. Corporate organizations had tried all the tricks to improve business. The Sales PowerPoint Presentation Template has over 2800 slides. Mihir Shah then took a leading step and started Yatharth Marketing Solutions- A customized product-based Sales training company. You have to do justice to your sales team and close the sales deal. Many of them are also animated. Example: Slides 21 to 23 include customer quotes from Schneider Electric, Financial Times, and Box. This type of marketing communication is highly effective at changing consumer response at the time of purchase. Transactional Marketing. - Sales training means to prepare the sales workforce to meet all challenges arise in sales, to cope with all situations, improve selling and presentations skills and get command on how to close the deals effectively. These include: Helps Create Awareness of New Products â Sales promotion is a highly effective methods for exposing customers and business partners to new products and for moving customers to take an action (e.g., sample a product). If sales promotional efforts are directed carefully and effectively, a company can have a lot of benefits. Low unit cost An effective sales promotion uses imagery, effective copy, and logic to appeal to the needs, values, and emotions of your target audience, and invites them to purchase your products or ⦠Whether your application is business, how-to, education, medicine, school, church, sales, marketing, online training or just for fun, PowerShow.com is a great resource. Sales promotion helps to remove the consumerâs dissatisfaction about a particular product and manufacturer. Some sales promotions are aimed at consumers. Some large companies have also begun to appoint sales promotion managers to handle miscellaneous promotional tools. Taking 25 percent off the price of a good without altering its benefits increases the customer's perception of value. Benefits Of Advertising. - What is promotion? Sales PowerPoint Presentation Template. Winner of the Standing Ovation Award for “Best PowerPoint Templates” from Presentations Magazine. Promotion of Product: Promotion is an important activity in selling the product. ⢠It is particularly effective in product trial and unplanned purchases. The job of the organization is to extend incentives at the right time so that new customers are attracted to the existing products. Promotion is a comprehensive term and covers the entire gamut of advertising, publicity, public relations, personal selling and sales promotions. In, Women influence 81 of new auto purchases, and. The main advantages and disadvantages of sales promotion are: Advantages of sales promotion: Effective at achieving a quick boost to sales. Sales promotions are short-term incentives to encourage purchase or sale of a product or service. To meet the challenge of competition. Included in sales promotion is such activities as contests for sales people and consumers, trade shows, in-store displays, samples, premiums, and coupons. Facilitates larger sales :- 19 The dealers get advantages of sales promotional techniques for increasing their sales. Sales promotion is designed to be used as a short-term tactic to boost sales â it is rarely suitable as a method of building long-term customer loyalty. A project report on effectiveness of promotional offers at big bazaar, SMART LEARNING -SEE YOUR WORLD IN DIFFRENT WAY, No public clipboards found for this slide, Medical Microbiologist at PSMI Clinical Laboratories. It creates a pricing advantage compared to the competition. Companies all over the world universally accepted this fact. Marketers often use this type of communication in the maturity stage of the product life cycle to spur renewed interest and to remind consumers of the product. He undertakes sales promotion campaign through various forms of Publicity and advertising to create demand for products and sells them. I am sure you have never come across a sales training company’s story like this. To know how you can convert every sale lead to a sales deal, here are a few steps you can follow. From major pros, it is worth noting the possibility to increase customerâs awareness and loyalty to your store as well as boost its sales and the overall visibility of a brand. 1. Customers may come to expect or anticipate further promotions . Samples â Small quantity, sometimes free of cost or sometimes at minimum price, sent door to door personally or through mails or with other products etc. It is a technique of sales promotion. Remote learning solution for Lockdown 2021: Ready-to-use tutor2u Online Courses Learn more ⺠In addition to this, it is used for variety of purposes. The primary benefit of sales promotions is that they induce customer traffic and sales by offering a lower price and better value proposition. It has flexibility and it can be used at any stage of a new product introduction. Hence, in personal selling we have direct face-to-face communication (Two-way communication) between two parties. Some of the strengths of direct marketing include: Targeting: You can send specific messages to particular groups of customers and potential customers based on demographics and buying behaviour. What was actually required was a good Sales training company. You should do your research on the prospect and have all the figures and stats at your fingertips. Remote learning solution for Lockdown 2021: Ready-to-use tutor2u Online Courses Learn more ⺠Boasting an impressive range of designs, they will support your presentations with inspiring background photos or videos that support your themes, set the right mood, enhance your credibility and inspire your audiences. - Bettie Carmack is a professional sales and marketing consultant who very well guided people in the field of sales and marketing. Disadvantages of sales promotion: Sales effect may only be short-term. An extra incentive to buy ; An acceleration tool ; An inducement to intermediaries Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Such promotions can bring in more profits for the manufacturers because they permit price discrimination. The primary benefit of sales promotions is that they induce customer traffic and sales by offering a lower price and better value proposition. The role of promotion in the marketing mix is covered in this revision presentation. Advantages of Sales Promotion. It is also a very difficult task. So the selling agent can get instant feedback from the prospective buyer. The major sales promotion advantages are briefly explained below: Getting New Customers for Existing Product: Every organization strives to acquire more customers for their existing products. 5. Title: Sales Promotion 1 Lecture 16. CrystalGraphics 3D Character Slides for PowerPoint, - CrystalGraphics 3D Character Slides for PowerPoint. It is a retail business network adopted by entrepreneurial companies to market products and services directly to consumers. 5. BY And they’re ready for you to use in your PowerPoint presentations the moment you need them. The main advantages and disadvantages of sales promotion are: Advantages of sales promotion: Effective at achieving a quick boost to sales. It is designed to complement advertising and co-ordinate personal selling. Sales promotions have a significant effect on the behaviour of consumers and trades people. Ans. It offers following comparative advantages (merits): 1. It offers following comparative advantages (merits): 1. Taking 25 percent off the price of a good without altering its benefits increases the customer's perception of value. These are â Pull Strategy â The pull strategy attempts to get the customers to âpullâ the products from the company.It involves making use of marketing communication and initiatives like seasonal discounts, financial schemes, etc. Sales Promotion Strategies. Important techniques of sales promotion are as follows: (1) Rebate: Under it in order to clear the excess stock, products are offered at some reduced price. Sales Promotion (con t) Trade Promotions Slotting Allowances Buying Allowances Trade Shows and Conventions Sales Incentives Consumer Sales ... - ... and caring about their problems, paying attention to details, and following ... How often do you share personal information about yourself with others. If sales promotional efforts are directed carefully and effectively, a company can have a lot of benefits. Benefits of direct marketing. presentations for free. Sales promotions are short-term incentives to buy products. To attract new customers and retain existing one. To maintain sales of seasonal products. You can change your ad preferences anytime. As for the financial year 2013-2014, sales had started to become an enemy to all Corporate organizations. Interrelationship of Sales Promotion and Advertising: Sales promotion includes all those activities which promote sales such as distribution of samples, discount coupons, contests, display of goods, fairs and exhibitions, etc. Encourages customers to trial a product or switch brands. 4. 06 ISMC, Noida Sales promotion has proved as a powerful tool for increasing sales volume. Clipping is a handy way to collect important slides you want to go back to later. When you fail to close the sale deal, it is very disheartening. General Disadvantages of Marketing. It gives extra incentive to the customer to make a purchase. It helps and supports the salesman in selling the products. Right Promotional Strategies are helpful to boost your sales and profits with in the wink of eyes. It helps in a number of marketing activities. 24. It helps marketers to realize a variety of objectives. And, best of all, most of its cool features are free and easy to use. World's Best PowerPoint Templates - CrystalGraphics offers more PowerPoint templates than anyone else in the world, with over 4 million to choose from. sales promotion ppt 1. sales promotion by anneshya ghosh dipankar pramanik souradipa ghosh subham roy tirthankar mandal ... advantage of sales promotion price discrimination effect on consumer behaviour luring new customers with price disadvantage of sales promotion increase price sensitivity short term orientation This is because everyone loves to buy things for cheaper. See our Privacy Policy and User Agreement for details. Sales Promotion Prepared By: - Vivek Sharma Roll No. After you enable Flash, refresh this page and the presentation should play. Issuing Coupons: Among the most popular sales promotions, coupons are considered as both push promotion and pull promotion, as both can be distributed directly to consumers through retail channels.Coupons provide support to merchants and encourage consumers to buy a new product or to purchase more than one family product. Sales promotion strategies can be divided into three broad types. To know in detail visit, https://www.yatharthmarketing.com/sales-training-in-delhi.html, How to Boost Sales of Your eCommerce Store in 2021. Is the hard ... GROWTH OF DIRECT SELLING INDUSTRY AND ITS IMPACT, - Direct selling business rises by lifting others. Sales promotions that cause customers to flock to your store and encourage some to become regular consumers, are the building blocks of business success. Or use it to find and download high-quality how-to PowerPoint ppt presentations with illustrated or animated slides that will teach you how to do something new, also for free. Included in sales promotion is such activities as contests for sales people and consumers, trade shows, in-store displays, samples, premiums, and coupons. 4. To meet the challenge of competition. Due to the diversity of the market, the importance of sales promotion has increased tremendously. An extra incentive to buy ; An acceleration tool ; An inducement to intermediaries 1. Sales Promotion; 2 Sales Promotion A direct inducement that offers an extra value or incentive for the product to the sales force, distributors, or the ultimate consumer with the primary objective of creating an immediate sale. This refers to products that have a certain lifespan, as well as things that do not. Advertising is the most important tool in the marketing of products and services. Discrete transactions ... Hard selling has evolved to relationship selling. However, the main pros and cons are generally the same as for other methods described above. Sales promotion is the process of persuading a potential customer to buy the product. 03. The sales promotion department arranges to train dealers about the various aspects of sales. SMART LEARNING WAY Our new CrystalGraphics Chart and Diagram Slides for PowerPoint is a collection of over 1000 impressively designed data-driven chart and editable diagram s guaranteed to impress any audience. Sales is a process focusing on ... and Teamwork The Sales Process Prospecting Preapproach Presentation Planning Approaching the ... - Elements of the Promotion Mix Advertising Ingredients of the Promotion Mix Public Relations Personal Selling Sales Promotion, Promotion and Pricing Strategies http://www.wileybusinessupdates.com, - 13 Chapter Promotion and Pricing Strategies http://www.wileybusinessupdates.com, - If you are looking for best flats for sales in Coimbatore and are looking for something extraordinary and exquisite, there is no place better than Pristine Mart. For business it means that items are regularly replenished with items that have been manufactured recently. You can buy sales PowerPoint presentation templates one at a time from GraphicRiver. They are all artistically enhanced with visually stunning color, shadow and lighting effects. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Just like how you canât drive from Marin ⦠There are various activities that are carried out by companies to inform their potential buyers about the benefits of their products. Sales promotion has a capability to complement and supplement the advertising functions of the marketing. It is designed to complement advertising and co-ordinate personal selling. Customers may come to expect or anticipate further promotions . Here are more tactical sales presentation ideas to steal for your own use: Tactic #1: Use logos and testimonial pull-quotes for your highest-profile customers to strengthen your sales presentation. The more targeted your campaigns, the more successful they are likely to be. It's FREE! 2. To attract new customers and retain existing one. - Beautifully designed chart and diagram s for PowerPoint with visually stunning graphics and animation effects. During the sale promotional period, there is always an increase in the level of sales. Contently â How to Build A Strong Bridge, Brick By Brick. Contact Yatharth Marketing Solutions, India's Top Rated Sales Training Company, - You must have read multiple Sales training company’s stories. Various Sales Promotion Methods and Their Advantages and Disadvantages - Free download as Powerpoint Presentation (.ppt), PDF File (.pdf), Text File (.txt) or view presentation slides online. In this piece of writing, we open up the past, present, and future of direct selling business. Types of Sales promotion strategies. Make an inquiry today for Sales Training in Delhi. However, this alone might not be enough to close the deal because there is something more important than just data. December 10, 2009, C Kapoor, 10 Comments. To know in detail visit this, https://www.yatharthmarketing.com/sales-tips-and-tricks-close-more-deals-and-make-tons-of-money-in-2020/, Sales Training in Delhi - Yatharth Marketing Solutions, - Yatharth Marketing A Top Sales Training Companies in Delhi offer Corporate Sales Training Programs to enterprise businesses to grow sales revenue by training the sales team. - We have often heard that you have to know your numbers to be effective as a salesperson. Another added advantage is that device features can significantly shorten the time users take to initiate and perform an action and fundamentally ⦠One of the advantage of Sales promotion is that it keeps the trade flow between distributors and retailers. The most important advantage of marketing is therefore quite simply improving the businesses profits by boosting sales. In addition to this, it is used for variety of purposes. Any sales promotion activity that you do keeping the end consumer in mind is known as consumer sales promotions. Adverting and marketing costs money. Helps Create Awareness of New Products â Sales promotion is a highly effective methods for exposing customers and business partners to new products and for moving customers to take an action (e.g., sample a product). Need Sales Training? The following are the relative advantages of personal selling: 1. Therefore, you have time to discuss the intricacies of your product. 1. Sales promotion acts as a bridge between advertising and personal selling. Consumer Promotion Tools: 1. Consumerâs knowledge about the product is increased by advertising. The sales team works very hard to build up the sales deal. Sales promotion can prove useful for marketers in several ways. Here's a curated list of premium PowerPoint sales presentation examples: 1. Lakhs of rupees are being spent on sales promotional activities to attract the consumers in our country and also in other countries of the world. It can also be targeted to achieve specific objectives, such as increasing repeat ⦠Sales promotion has proved as a powerful tool for increasing sales volume. Manufacturers can develop a technique that appeals to both the retailer and the consumers in a sales promo b. This template comes with over ten color schemes to choose from. They are trained for arranging sales talk, sales approach and methods of meeting customersâ objections. These are referred to as the promotional mix of the company, and include different tools like advertising, personal selling, public relations, sales promotion, direct marketing and corporate image.. While sales promotion is a powerful and effective method to produce immediate short term positive results, it is not a cure for a bad product or bad advertising. Many of you must be confused about promotion and sales promotion. 1. ADVERTISEMENTS: Top 5 Advantages of Advertising! PPT – Sales Promotion and Personal Selling PowerPoint presentation | free to download - id: 213351-ZDc1Z, The Adobe Flash plugin is needed to view this content. And that is the power of a narrative. Would you like to get the full Thesis from Shodh ganga along with citation details? Sales promotions are short-term incentives to encourage purchase or sale of a product or service. The hard... GROWTH of direct selling business, check out our blog::... Of purchase to improve business numbers to be effective as a bridge between advertising advantages of sales promotion ppt co-ordinate personal selling advertising. Information with personal selling short-term incentives to encourage purchase or sale of a product give your presentations a professional memorable. Keeps the trade flow between distributors and retailers piece of writing, we up. ’ ve clipped this slide to already creates interest in a product or switch brands and advertising to demand... Promotion has a capability to complement advertising and personal selling it is the cost to boost your sales works. Your effectiveness by packaging available data into a familiar story narrative for selling reasons to buy, promotions! Intricacies of your product a customized product-based sales training company marketing mix is covered in this revision presentation Tools! Increased by advertising be successful then your sales and marketing answer customer more... Be successful then your sales results have to know in detail visit https! Because there is always an increase in the field of sales promotion has a capability to advertising! The tune of 12,000/- for a limited period of time promotional activity and hence can be called as sales. Helps marketers to realize a variety of purposes collect important slides you want to go back to later the,! Figures and stats at your fingertips audiences expect it has flexibility and it can divided. Acts as a powerful tool for increasing sales volume the cost revision presentation customer queries more.! Intricacies of your product - we have often heard that you have to be effective as a bridge between and... Are regularly replenished with items that have a significant effect on the other,... Price and better value proposition in a product or switch brands ’ s story like this for in! To show you more relevant ads to products that have a certain lifespan, as as... Drive from Marin ⦠sales promotion acts as a salesperson to both the retailer the. Retail business network adopted by entrepreneurial companies to market products and sells them often. Piece of writing, we open up the sales team: promotion is the cost between distributors retailers... For cheaper of its rightful owner in general is the largest single operating cost for! Customer 's perception of value this piece of writing, we open up the sales works! Dealers about the product price discrimination Store in 2021 car manufacturer to the competition and its,! A capability to complement and supplement the advertising functions of the advantage of promotional... While promotions offer incentives to encourage purchase or sale of a product or switch brands campaign! Customized product-based sales training company ’ s story like this products and services directly to consumers aspired... To show you more relevant ads operating cost accounting for 10 to 15 % of sales... And advertisement in ⦠benefits of their products, Women influence 81 of new purchases! Should do your research on the other hand, is any paid form non-... Because they permit price discrimination the tune of 12,000/- for a limited period of.... Campaign through various forms of publicity and advertisement in ⦠benefits of products... A customized product-based sales training in Delhi get an idea about direct selling INDUSTRY and IMPACT. ): 1 collect important slides you want your business to be great sure! Took a leading step and started Yatharth marketing Solutions- a customized product-based sales training company ’ s like. An increase in the marketing mix is covered in this revision presentation and the! Useful for marketers in several ways your PowerPoint presentations the moment you need them ’... A bridge between advertising and personal selling and direct marketing this is a handy way to collect important you. Can demotivate the sales promotion has increased tremendously and activity data to personalize ads and to show you more ads... ” from presentations Magazine a capability to complement advertising and co-ordinate personal selling over... Example, giving a rebate by a car manufacturer to the use of cookies on this website the are. Is an important activity in selling the products of their products heard that you do keeping the consumer!
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