9. Television and/or Movies 1. While advertising presents a reason to buy a product, sales promotion offers a short-term incentive to purchase. A group of buyers consists of children, grown-ups, students, women or men. In India, advertising, as a potent means of sales-promotion, was accepted hardly three decades ago. It is the era of creativity, and the more creative you are, the better your advertisement strategy will be. To remind users to buy the product (retentive strategy). Advertising is a purposeful attempt sponsored by the party, whereas publicity may or may not be sponsored by the party. A coupon may be left with the advertisement with a request to make enquiries along with coupons. In spite of its cost, advertising is preferred by all, as the advertising opens the door of progress and prosperity. emphasized the creative side of advertising and developed campaigns that stood out for their creative brilliance. It creates an atmosphere of urgency in the text. 4. The aim of advertisement is to promote sales of products or service. Through this, the medium, accepted by the larger group is adopted. Awake and stimulate the interest of the buyers. And in return, a detailed information of the product, generally, in the form of a booklet will be sent to the interested persons. Opinions of both these (survey and copy) are collected from the people. 2. The copy generating larger number of enquiries is considered more effective. In it, consumers are informed about the firm, its product and policies. Content Filtrations 6. It is the main objective. Some sales promotions are aimed at consumers. It must effectively communicate that the new product has overcome the limitations of earlier alternatives that consumers tolerated for long. For this, a survey is conducted by the interviewers. This is the most popular form of advertising in all possible media including TV: for examples, Pepsi, Coke etc. Mass production followed by large-scale consumption facilitates to earn more profits. Samples help consumers verify the quality of the product. The main goal of promoting is the short-term growth of revenue. These days people use “Advertising” in various walks of life. Sales promotions naturally limit your per-transaction revenue opportunities. This “follow up system” is effective in concluding a sale. Non-sensible preparation of advertising copy, lack of thinking and time etc. They linger in the memory for a long time. The unemployed persons advertise their readiness to serve. The advertising copy is differentiated, in approach, appeal or layout and of course with different addresses of the advertiser. Therefore, it can be said that advertising is also an act of promoting the product. The main goal of promoting is the short-term growth of revenue. Institutions like colleges, universities, missionary of charities and large corporates bring out these advertisements. An advertisement can prove successful in the market when the characteristics of the product can satisfy the main requirements of the customers for whom it is meant. 3. It tries to create a favourable image about the firm, during strike periods etc. The present era is aptly named the era of accountability. These are done for political parties, politicians and individual candidates during elections. 24. Infomercials SALES PROMOTION 1. To provide rationalization (i.e., socially acceptable excuses). For example, the holiday season is a prime time for retailers to offer promotional promotions because consumers are more likely to buy impulses. Hold the attention of buyers in an interesting way. Consumer Sales Promotion Consumer Sales Promotion covers any sales promotional activity targeting the end-user. The ‘message’ is known as advertisement. Close touch between consumers and producer is facilitated. They carry clear meaning and felicitous phrases. The publication which facilitates more enquiries may be selected and the rest may be dropped. But all advertisings may not be successful. It may also draw the readers or viewers to act favourably towards the idea or institutions featured. In earlier periods, advertisement was displayed in the form of sign boards, writing on historical buildings or inscriptions on stones, stone-pillars, stone walls etc. Sales Promotions are tools, which help the company increase the sales volume. Samples are defined as offers to consumers of a small amount of a product for trial. The ancient Babylonians and the Romans contributed significantly to the early growth of advertising. It is a deliberate and planned attempt at creating the right mood as the body copy also pours out emotions. When the advertising is done by retailers, it is a case of local (retail) advertising. Advertising campaigns may broadcast promotions intended to stimulate demand for particular products. These advertisements are brought to promote retail outlets and dealer points. Let us have a look at the significant differences between advertising and sales promotion: Ad responds to the wants and desires of a target market and seeks to reassure potential clients of their company's importance. But today, India too has emerged into an industrial country, giving boost to “advertisements” that appear regularly, in local and national newspapers magazines, periodicals, TV etc. Failure to inform the salesmen and dealers about advertising. Unless consumers perceive a need for the product, it will not sell. Sales Promotion - Marketing aptitude questions Q1. 7. But it “helps” to sell through persuasion. Associative and non-associative ; central- and peripheral-route ; None of the most popular of these considered. 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