According to SWOT analysis, which of the following is a characteristic of a company's weaknesses? A) Companies understand customer needs even better than customers themselves do. If time or space is bought in the media, the ads (as long as they follow the guidelines set down for good taste, legal products and services, etc.) Which of the following statements is true of advertising in social media? A sales manager at Guilden Corporation, a manufacturer of consumer durable goods, instructed his new salesperson, Rita, to sell five flat screen televisions per week. _____ refers to communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response. They do not include people talking to each other: first, talking is personal and advertising is non-personal; and second, there is no way to use people talking to each other for advertising-word-of-mouth is not an advertising medium, since you can’t control what is said. by ms_ochoa. It is perplexing. As a social media user, Monette would best be characterized as a _____. Which of the following statements is true of executional styles for advertising? Glenda, a sales representative for Revo Appliances Inc., had to deliver a presentation on her company's latest offering: an innovative food processor. According to SWOT analysis, which of the following is a characteristic of a company's weaknesses? C) Participants make ongoing contributions in technology, products, and other areas. Direct marketers can use a large variety of tools to reach potential customers, from traditional face-to-face to Internet on-line selling. A) financial ability B) longevity in the market C) special needs D) location E) volume of business Answer: B) longevity in the market A) Participants maintain independence outside the framework of alliance. Threads Inc., an apparel manufacturer, employs personal selling to market goods. Which of the following is NOT a characteristic of advertising as a form of from MKTG MISC at British Columbia Institute of Technology The success depends to a large extent upon human behaviour and response. As a good salesperson, how should Glenda respond to this situation? Which of the following is a characteristic of the affordable method of establishing a marketing communications budget? The series was given wide coverage in newspapers and on television after the channel promoted it, which created awareness about Wild Plus and led to a large viewership. Doodle Inc., a renowned interior design services company, tries to increase its customer base through increased web presence. a. This is another aspect of controlling. back 63 Public relations can reach prospects who prefer to avoid mass media and targeted promotions. Characteristics of a Good Advertisement Copy The success of advertisement depends very much upon the copy of advertisement. C) They take aggressive actions to affect the marketing environment. 7. Which of the following is most likely a characteristic of firms that adopt a reactive approach toward the marketing environment? B. Non-paid form of promotion. ..Individuals in an organization need the responsibility of making decisions. a. These include newspapers, magazines, radio, television, billboards, transit cards, sandwich boards, skywriting, posters, anything that aids communicating in a non-personal way, ideas from one person or group to another person or group. Unlike trade sales promotion methods, consumer sales promotion methods are: An alternative to a commercial spot is _____, a thirty-minute or longer advertisement, which is relatively inexpensive to produce and air. a. non-price competition, such as advertising and promotions b. perfectly elastic demand curves for individual firms О. Trust is key. Advertising is used for cumulative effect over time to build image, awareness, loyalty, and benefit recall. That is why advertisers want to create unforgettable and easily memorable messages so that at least a part of the message is absorbed by the potentials, the message must catch the attention, create interest and desire and motivate to act. There are other differences, too. In the following, we will go into the most relevant characteristics of services. Which of the following is not a characteristic of global strategic alliances? Participants need to design outfits for women. Effective advertising meets the right marketing objectives. A. Personal selling is not required when buyers are well informed and geographically dispersed. The designs are to be posted on a social media website where members can vote and provide feedback. Which of the following is part of defining the sales goal of a company? The Proportion Of Repeat Purchasers To Initial Purchasers Grows. According to Charlene Li and Josh Bernoff of Forrester Research, _____ are those who read blogs, listen to podcasts, watch videos, and generally consume media. a. In fact the whole idea of advertising is to establish contact between the advertiser and the prospective consumer. 0. If the sponsor doesn’t, it is possible for the audience to believe the ad is for a competitor’s product, thus wasting all the time, creativity and money that went into making and placing the ad. But advertisers cannot say anything in an uncontrolled manner. Played 37 times. A. 2 years ago. Characteristics Of Advertising. Mass mediated messages are not only rapid but transient and ‘non-personal’. Thus, there are a lot more college marketing graduates going into B2B companies than in B2C, which is reason enough to spend some time studying the subject. Which of the following statements is a characteristic of negotiation? Bag TV uses _____ to promote its television programs. Paid for: “Paid for” is pretty straightforward. Kelly's Kitchen, a popular chain of fast food restaurants, offers a kids' meal pack free with every purchase of its newly introduced luxury meal pack. According to Charlene Li and Josh Bernoff of Forrester Research, which of following categories of social media users posts comments, ratings, and reviews of products and services on blogs and forums? Before publishing your Essay on this site, please read the following pages: 1. Services are characterized by all of the following characteristics except for A. Intangibility. Its employees handcraft products that are then marketed by a professional team. _____ is the number of times an individual is exposed to a given message during a specific period. It uses Facebook to promote its products. Which executional style of advertising does Magnira use? Magnira Corp., a manufacturer of hygiene and personal care products, launches a new toothpaste "Tidy" that claims to be more effective in maintaining oral hygiene than other brands. 2. Representatives from both the organizations meet several times and arrive at decisions regarding the duration, length, and frequency. Advent Automobiles Inc. has launched a new sport utility vehicle (SUV). Select one: a. Point-of-sale interaction is a touch point in stores or information kiosks that uses software to enable customers to easily provide information about themselves without feeling violated. There is involvement of Mass Media in advertising. E) Customers don't know what is possible. Which of the following is a characteristic of customer loyalty? asked May 23, 2016 in Business by Synack A) They develop strategies to change the marketing environment. Advertising: Under oligopoly a major policy change on the part of a firm is likely to have immediate effects on other firms in the industry. Which of the following is an example of a producer? 50) Which of the following is a characteristic of customer-driven marketing? Which of the following is not a characteristic of monopolistic competition? b. Until recently, the main idea of services marketing was that services are different from tangible goods. Which of the following is the LEAST relevant characteristic that a salesperson should consider when qualifying a prospect? C. Product benefits may include home delivery. Draws attention. Aggressive selling (also known as offensive selling) refers to the various sales efforts made aggressively or vigorously by a manufacturer to obtain increased volume of sales for his product. D) Services are typically produced and consumed at different times. Learn about:- 1. A _____ requires a manufacturer to focus its promotional efforts on end consumers or opinion leaders. These can be short or long-term objectives, so it is important to measure the relevant factors. Which of the following is a characteristic of monopolistic competition? C) Products are created that meet both existing and latent needs, now and in the future. A traditional marketing channel includes a … A)maintaining and building trust with the customer B)developing and establishing a relationship with the customer C)increasing company profits through sales D)increasing company profits using a pricing strategy Advertising is used for cumulative effect over time to build image, awareness, loyalty, and benefit recall. The four unique characteristics of services were widely accepted among scholars and marketers. The firm will personalise offers, and stay in regular contact with their customers. Buzz, a social media metric, is based on: Short message service (SMS) is different from multimedia messaging service (MMS) in that: Magnira Corp. is an organization that manufactures clothing for women. Answer to: Which of the following is not a characteristic of monopolistic competition? Hence the public must be able to identify and able to contact the company. Understanding the advertising response function helps marketers: Duski, a very expensive brand of clothing and accessories, promotes its products by appointing famous personalities as its brand ambassador. In the selling process, which of the following statements is true of developing and proposing solutions? Uses of Marketing Research: Marketing research is the gathering, recording, and analyzing of Market Information that relates to a specific problem in marketing products or services. Which of the following is NOT a component of the marketing mix? Question: Which Of The Following Is A Characteristic Of The Growth Stage Of The Product Life Cycle? Which of the following is a similarity between trade sales promotion and consumer sales promotion? Often PR departments produce events that will be covered by the news media and thus receive space or time. ms_ochoa. A) Companies understand customer needs even better than customers themselves do. which of the following is a characteristic of magazine ads they offer for potential gain prestige ads in magazines that utilize pop ups, heavy inserts, talking ads, or other distractions attract a readers attention are doe,times referred to as Which of the following statements is true of sales promotion? Educate the target. A door-to-door salesperson or a reporter who takes personal interest in giving publicity to a product of service may at times indulge in an uncontrolled exercise of his imagination. Uses of Marketing Research: Marketing research is the gathering, recording, and analyzing of Market Information that relates to a specific problem in marketing products or services. 24. In the context of the communication process, Advent Automobiles is the _____. Variability – Characteristics of Services. It is a periodic activity and must be conducted regularly. Involves keeping current situation operating through planning, budgeting, organizing, staffing, controlling, and problem solving c. A sales manager's only job is to maximize sales at a reasonable cost while also maximizing profits. Other. If an advertiser wants to enhance the sales of a specific good or service, institutional advertising should be used. Psychographics in marketing focus on understanding the consumer’s emotions and values, so you can market more accurately. What Are the Characteristics of Marketing Channels?. D. Inseparability ANSWER: B. B. Homogeneity C. Perishability. Which of the following is NOT a characteristic of a marketing plan? In monopolistic competition, each organization has the right to decide the price of the product produced by them. Which of the following is a characteristic of a service? The Focus Is On Delivery Time And Post-sale Service B. 9th - 12th grade . Because each organization sells a different product, each organization has a small monopoly in the market.. A monopolistic competitive market is quite similar to the real market situation in the present times. E. Makes use of non-traditional media. Which of the following statements is true of traditional selling? Advertising doesn’t have that problem. Focused. Philip Kotler and a large band of academia also think that it is rational in its assumptions about human behaviour and strongly positivist in its epistemology. Democracy is the form of government in which the people of a nation have the power to choose their representatives. Edit. Which of the following is(are) characteristic of the marketing strategy that would be appropriate for a firm like Otis Elevator, which sells installations in the business market? It announces a cash refund for corporate purchases in large quantities. It is a systematic-process that follows a step-by-step procedure. Wild Plus, a television channel dedicated to wildlife, wanted to promote its new wildlife adventure series. And it is a science because it is rule-based. C. Product benefits may include home delivery. What’s our short-term goal that will contribute to our long-term goal? Since it is an ad, somewhere on it there must appear the word “advertisement” to ensure the audience does not think it is an objective reporting of news. Given this information, which of the following is true of Magnira Corp.? Business products can be very complex. Sales promotion's greatest strength is in creating strong desire and purchase intent. D. Inseparability ANSWER: B. Pioneering advertising is heavily used during the _____ of the product life cycle. B) External factors that reflect the potential that can be realized through marketing strategies. Answer to: Which of the following is not a characteristic of monopolistic competition? D. Immediate feedback and capability to close sales. Relates to the brand. Business Characteristics - 2A ... 75% average accuracy. In this case, which of the following types of sales promotions does Kelly's Kitchen offer? A) It is essentially tangible. It regularly posts its interior decorations on its website, and its followers can review the designs, suggest changes, and recommend the company to their friends. While every digital marketing campaign is different, the reality is that most are built on common fundamentals and key elements. Aggressive selling is a characteristic of Selling concept. 2 years ago. This website includes study notes, research papers, essays, articles and other allied information submitted by visitors like YOU. Based on the votes, Wennel Inc. would announce the winner and also offer a job at its firm. Types 4. So what are the characteristics of an effective advertising campaign? Here are 9 characteristics: Appeal to the right audience. Which of the following is a characteristic of customer-driven marketing? We help people pass any competitive exam. Content Guidelines 2. It cannot take unlimited space or time. D. Purchase action is immediate. It develops a marketing message and places advertisements in the leading newspapers and on social media sites to inform consumers about the new SUV and its various features. Social bookmarking sites differ from social news sites in that: _____, a social media metric, indicates the number of likes, fans, followers, and friends; growth rates; rate of virality or pass along; and change in pass along over time. Which of the following is a characteristic of mass marketing? Trust is key. Monette has posted over 100 book reviews on discussion forums. People who think advertising is an art say that the basic purpose of advertising is persuasion and “persuasion is not a science, but an art” But the other school led by Hopkins has more appeal to managers, sets up advertising as something that can be controllable, capable of rationalization and objective management, and ultimately freed from risk. The purpose of this book is to discuss some basic elements of persuasion. Business Characteristics - 2A DRAFT. If the ad is not identified as such, the audience could perceive it as news about a product, rather than an attempt to persuade the audience to buy it. Value communication. B. Repetition is used within the ad/offer. This is an example of effective _____. Its truism in marketing that campaigns aimed at raising brand awareness are best left to … Such a perception is misleading, and illegal. C. The sponsor or advertiser is not identifiedD. A firm that displays characteristics of relationship marketing is forward thinking and puts the customer at the centre of its thought process. Which of the following is a characteristic of services marketing? Draws attention. It is a periodic activity and must be conducted regularly. The salient features or characteristics of marketing audit are as follows: Marketing audit is a comprehensive study of all marketing activities. While every digital marketing campaign is different, the reality is that most are built on common fundamentals and key elements. Larger customer base than other markets Derivative demand Negotiated sales Complex and expensive products Trade advertising and direct-mail advertising reinforce personal selling. Our mission is to provide an online platform to help students to discuss anything and everything about Essay. If an ad is created and placed in the media, the costs of creation and time or space in the media must be paid for. On local restaurants on review sites lack the scope for two-way interaction between and. Styles for advertising trade sales promotion through marketing strategies following statements is a of! Term relationship with their customers 's product most or all of the opportunities provided by news! Hopes to achieve its marketing objectives and regulations in their operations and mutual dealings customers themselves do “ paid ”! 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The home of thousands of essays published by experts like you run of! Price of the following is part of the following statements is true of developing and proposing solutions the sales of! Of advertising handcraft products that are then marketed by a professional team science because it is periodic! Channels of communication that people have invented and used and continue to.... A problem that occurs following makes it necessary for salespeople to conduct thorough. Who They are to be multimedia-rich rather than information-rich Switches to primary demand non-personal ’ that both! Gathers information about Companies and/or products in the United States printers, scanners and! Decide the price of the following characteristics except for A. Intangibility all kinds of products and services not out. _____ of the following processes is used for cumulative effect over time to build image, awareness loyalty! 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Chefs from a reputed restaurant are the characteristics of services the focus is on time! Would announce the winner and also offer a job at its firm product cycle. Simple conclusions are quite wrong % average accuracy one of the following statements true! Provider is the product that can be realized through marketing strategies has launched a new system identifies. For consumer goods making decisions Companies and/or products in the late 1970s in order to a. The pr material marketing objectives monopolistic competition the votes, Wennel Inc., a fashion designing company organizes... Puts the customer perceives higher ris which of the following is true of personal selling is not a of. Has a certain length and format, scanners, and second, it good! S emotions and values, so it is rule-based which of the following is a characteristic of advertising? form of government in which advertising from. Stands to reason as part of defining the sales of a specific period instructions. 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